Modern Living Room

The GREE Story

GREE's extensive product range Comprises of 20 categories of over 12700 mode models for residential air conditioners and 1000 models in commercial air conditioners. GREE has achieved its excellence in air conditioning through dedicated investment in high-quality human resources pursuing innovation. It has invested over 10 billion dollars in the research and development of core Technologies.

Currently, GREE employs more than 8000 Ph.D.’s and Engineers, Operates two technical research centres, one industrial design centre and enterprise lab, seven technological institutions, 52 research testing centres 630 special-purpose let GREE has 20824 applied patents including 7391 innovation patents.

All of this to bring the most efficient and sustainable air conditioning solutions guaranteed to keep you cool!

Cape Town City Center
child holding phone. gree mission

Mission

GREE Direct's goal is to provide jobs in the current economic climate and bring accessibility to technology to all communities in Southern Africa, bringing sustainable comfort to your doorstep while ensuring the best warranty around.

We know how to keep you cool!

We are committed to exceeding customer expectations by supplying technically advanced products and innovative solutions in the air conditioning market.

Vision

An enterprise without innovation is an enterprise without soul.

An enterprise without core technology is an enterprise without backbone.

An enterprise without fine products is an enterprise without future. 

We carry forward the spirit of industry, pursue perfect quality, provide professional services, create a comfortable environment.

Our Vision is to provide the whole of Africa with purer air and sustainable comfort for everybody.

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  • World brand award. The 22nd award for best read name ROME.

  • 18th gold star of world quality summit “PARIS”.

  • Quality summit international award for excellence and business Prestige NEW YORK.

  • Achieving annual sales Revenue 16.1 billion. In 2015 Gree was recognised as the 385th most prestigious of Forbes global 2000 companies Number one in the household appliances. Serving 300 million satisfied customers worldwide, Gree produces 60 million residential and 5.5 million commercial air. Presence in 195 countries, With 9 production bases, and Global market share of 30%.

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